SAP DIRECT STORE DELIVERY: Complete solution based on sales and logistics

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What is SAP DSD?

More than ever, the mobility of people, the necessary speed of execution and the mobilization of multiple data sources are a major challenge in the competitiveness of companies.

The SAP Direct Store Delivery application is a major step in simplifying and optimizing sales, logistics and merchandising processes. In a world where economic parameters and consumption habits are constantly changing, SAP DSD is an integrated solution that allows companies and their customers to gain agility and flexibility, while remaining connected to the daily reality of business through many features such as order taking, delivery, invoicing, inventory management, administration and more…

Why DSD?

SAP’s latest mobile solution aims to solve workflow and automatic transfer of key data from one department to another, collaborative challenges that often affect business revenues and profitability. The SAP DSD mobile solution will directly benefit companies producing direct consumer goods by reducing operational costs and helping to increase profits. The solution natively integrates sales and logistics needs of companies to simplify sales management.

The software helps to coordinate large sales and distribution activities, including incorporating direct sales at point of sale terminals. In addition, the SAP DSD application will be able to support sales representatives by managing a multitude of activities such as visit planning, pre-sales cycle, negotiation, order taking and sales returns.

One of SAP DSD’s key strengths is its agility to apply validated sales strategies across different distribution channels through the planning and execution of a complete and detailed sales process.

Of course, and this is the whole point of a global solution, SAP DSD interfaces and shares its data directly with the SAP ERP

The dependence of SAP DSD on other SAP modules is presented as follows:

Essential components :

  • LE, SD, MM, FI
  • SAP Mobile Platform

Optional components :

  • SAP BW
  • WM, PP, CS, PM
  • SAP Afaria
  • SAP Relayserver
  • SAP Retail Execution

Mapping of the “Sales” Macro process

SAP Direct Store Delivery covers a very rich set of business processes that are used both to sell and deliver goods directly to the end customer, as shown in the diagram below:

The DSD tour scenario starts in the distribution center with order processing and related transport preparations, followed by the physical delivery of the goods to the customer and ends when the system processes the tour data in the distribution center.

DSD’s mobile technical architecture

SAP Direct Store Delivery can be used on Windows Mobile and Android OS mobile devices commonly used in logistics services. The following diagrams show the difference between the Android technical architecture and Windows mobile:


Trade follows modern trends, with cultures of instantaneity and zapping to which distribution companies must constantly adapt. If they do not react, they will suddenly lose on their customers.

Direct Store Delivery is an essential process for getting your products to the right place at the right time. By mobilizing the DSD process, the supply chain is much more efficient and the customer experience becomes more pleasant, mobile DSD is no longer a luxury, it’s a must have!

Article written by :  Douaa El Karkari – Consultante SAP SD/DSD/CRM


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